Have you ever pondered, ‘Why did/didn’t a user make the purchase… the selection… the… the click?” Enjoy free insights designed to amplify your understanding ‍of your users psychological and physiological needs and constraints.Ever caught yourself wondering about your users/customer and yelling ‘Why…the click?!’ Fear not, my aim is to help you perfect your brand/product/doughnut by getting you to better understand the psychology and limitations of your users.